A brand needs soul.
Then it needs spine.
I shape brand worlds, campaigns, websites, and content systems with strategy, taste, and creative instinct, so every detail feels connected, intentional, and impossible to ignore.
BRAND, EXPERIENCE & CREATIVE DIRECTION
More than surface-level marketing.
Surface-level marketing can catch peoples’ attention.
But what makes them remember is the feeling underneath: the story, the atmosphere, the details, and the way every piece seems to belong to the same world.
I help founders, brands, and experiences translate their essence across every layer: from what people see, read, and hear to what they touch, scroll through, step into, and remember.
The Creative
Menu
WAYS TO WORK TOGETHER
For founders, brands, and experiences that need the right creative shape, not a pile of disconnected deliverables.
Brand Clarity
Intensive
A focused session to untangle your ideas, sharpen your direction, and identify what your brand actually needs next.
Brand World
Development
A deeper creative and strategic process for shaping the voice, feeling, structure, website and experience of your brand.
Creative Direction
Atelier
An atelier with a creative eye to guide campaigns, content, storytelling, website direction, and the details that keep the whole brand world humming in tune.
The details are where people feel the difference.
An eye for the
whole experience.
WHO YOU’LL BE WORKING WITH
I’m McKenna, a brand strategist and creative director with an international perspective and a very close relationship with the details.
My work sits between strategy, creative direction, digital presence, production, and experience, helping founders and organizations turn ideas into worlds people can feel.
I love working with brands and experiences where feeling matters: places, hospitality, tourism, health and wellness, food, fashion, craft, culture, and creative spaces where atmosphere matters as much as the message.
A few worlds
I’ve helped shape.
A small look at projects where I’ve helped guide the strategy, story, creative direction, and digital presence, often in collaboration with designers, developers, photographers, and production teams.
Have something worth shaping?
Each year, I take on a limited number of creative partnerships so each project has room for depth, clarity, and proper attention. I’m drawn to working with founders and organizations building something thoughtful, experience-led, and worth caring about.
If that sounds like where you are, tell me what you’re building, what feels unclear, and what you want it to become.