Local Pride
This is a city brand that’s not just about tourism, Trondheim is a city that invites you to follow your purpose and create your own impact. So naturally, it was important to create a campaign made by the people of Trondheim.
The campaign invites the locals and visitors to share video seconds from our city, straight from your phone. By submitting one or many seconds of your Trondheim, you can help promote the city and show a destination that is full of energy and new stories.
Authentic View
There are 208,281 people that live in Trondheim. For this campaign we have invited all of you to film and share a few seconds of your life in Trondheim. In this way we are able to showcase all of the beautiful, weird, incredible, tasteful, sweet, meaningful moments in Trondheim through an authentic lens!
There are no models or production crews. Just raw, unfiltered real moments. And this does’t end with summer. We will be collecting these moments through out the year so that we can eventually create a complete film of Trondheim from sunrise to sunset.
Local Ambassadors
“When the world is as it is, it is more important than ever that we who live by visits and tourism work together to create positive attention around the city. It will help to put the city’s restaurants, hotels, museums, cafes, natural gems, technology companies and cultural institutions on the national and international map, of our best ambassadors, the people themselves.”
– Mikael Forselius, Hotel Director at Britannia Hotel
“It is the inhabitants who create this open, international, creative, tolerant, beautiful, innovative, traditional and inspiring city. There are also those who can give the world a real and authentic picture of the culture, nature and nightlife here.”
– Ida Vie, General Manager of Tyven Trondheim
