Developing hyfer.no into a Festival Website and Knowledge Hub
Over the past two years, McKenna has led the initiative to develop Hyfer.no into a multifaceted knowledge hub, collaborating closely with a team of developers and designers. The focus has been on an interactive website buildout, enhancing design, user experience, and navigation to create a seamless online platform. This strategic approach has yielded not only a festival website but also a prototype for an efficient knowledge-sharing tool, fostering connections and disseminating innovative ideas, serving as an invaluable resource for various disciplines. Hyfer.no now serves as a unique platform that bridges the worlds of science and art, fostering connections across disciplines.
hyfer.no aims to inspire the next generation of change-makers and functions as a platform for sharing innovative ideas initially at a regional level, with future plans for national and international expansion.
243% increase in site visitors from 2022 to 2023
300% increase in organic searches from 2022 to 2023
Here's a closer look at the key elements that have contributed to the development of hyfer.no
Contemporary Design
One of the subtle yet significant elements of Hyfer.no is the contemporary design. McKenna has breathed new life into the website, aligning it with current design trends. This fresh design approach not only lends the site a modern look but also adds a touch of vibrancy that resonates with festival-goers.
User Experience
Festival websites thrive on providing users with a seamless and enjoyable experience. McKenna's focus on improving the user experience has ultimately led to smoother navigation, quicker loading times, and an overall more user-friendly interface. Festival enthusiasts can now explore the website with ease and find the information they seek without hassle.
Streamlined Navigation
Finding specific information on a festival website should be as effortless as enjoying the festival itself. McKenna focused the team on optimizing navigation, creating clear and logical paths for users to follow. Whether visitors are searching for event schedules, ticketing information, or the lineup of performers, they can do so without the confusion often associated with complex navigation.
Engaging Multimedia
Recognizing the importance of visual and interactive content, engaging multimedia elements have been incorporated. These additions serve to immerse visitors in the festival's atmosphere and create excitement even before the event begins. High-quality images, videos, and interactive features add depth to the website and offer a taste of the festival's energy and entertainment.
Prototype for Knowledge Dissemination
In addition to the design and usability enhancements, a pilot project was initiated with a clear focus on disseminating compelling innovations and stories originating from the region. Through a prototype, they have explored inventive methods to engage audiences who seek more in-depth knowledge beyond surface-level information. This endeavor aspires to become NTNU's primary dissemination platform, offering easily accessible and digestible content for both the general public and experts. Its mission is to ensure that the audience stays well-informed and engaged in the future.
Infrastructure Flexibility (CMS System Sanity)
In today's fast-paced digital landscape, efficiency and adaptability are key. Having the ability to leverage Hyfer.no's existing foundation can lead to a stronger, more versatile platform in the future when building dynamic digital content management systems.
Accessibility
Recognizing the diverse audience of festival-goers, the website now pays special attention to accessibility. It is designed to cater to a wide range of users, including those with different needs, ensuring that everyone can fully participate in the festival experience.
Multilingual Support
Recognizing the diverse audience that festivals attract, the website offers multilingual support, making it accessible to an even wider range of visitors and enhancing inclusivity.