This is a city brand that’s not about *tourism.
*explorers always welcome.
It’s not a destination, but a community on a journey; open to your influence.
A City that invites you to follow your purpose and create your impact.
Trondheim is a city where you can leave your mark, and it makes a mark on you…
Become Trondheim
Long-term thinking…
McKenna saw a need for a clear, long-term brand strategy and strong visual identity for Trondheim in order to increase visibility and build Trondheim’s reputation both nationally and internationally. The new brand strategy is built on important insight and work done by McKenna and the team from ANTI in collaboration with partners and a variety of industry leaders in and around Trondheim.
The Mission…
Make Trondheim Norway’s best city to visit, enjoy and live in.
Reason to believe
Trondheim’s outstanding innovation culture, historical significance, natural beauty and strong community. Home of Michelin starred cuisine and produce, pioneering technology and innovation, academic excellence and culture, winter sports and football, shaped by the influence of our community and visitors, and self-belief.
Become Trondheim
“Become Trondheim” is not necessarily a slogan that we say or write, it is the feeling you get. It is the lasting impression of Trondheim and an effective strategy for good storytelling.
The core idea.
To create a shared platform between industry, culture, and travel working stronger together towards shared goals for the city and our respective industries - knowledge, tech, history, food, art, music, culture, sports etc.
Defining the
Trondheim DNA
While developing the visual identity, it was important to McKenna to explore the qualities, properties and symbols that will always remain true for Trondheim. In addition to that, it was important to put an emphasis on OLD → NEW
Visual Starting Point
The new visual identity was created through a complex process that combines a unique story, expert design thinking, and simple geometric principles generating the building blocks for the broader visual identity and multifaceted brand platform.
Nidaros Cathedral was used as a strong visual reference in order to create a sense of pride around the brand among locals.
Trondheim
Brand Mark
The Trondheim brand mark makes a bold statement for Trondheim. The ‘T’ symbol encapsulates the soft curves of the arches inside Nidaros Cathedral with a modern execution. Thus, creating the perfect contrasting elements from, clean to ornamental, calm to energetic, historical to modern, 8th – 21st century.
Secondary Brand Mark
Since Trondheim is not quite New York City or Paris – there is still a ways to go when it comes to brand recognition and making an impression on the rest of the world. Therefore, it was important for us to have another version of the logo where the Trondheim word mark is front and center for brand awareness. This logo is meant for special uses such as web an other instances where it is important to emphasize ‘Trondheim’.
